Project Overview
Telia Finland required a promotional teaser video for its annual business customer event, Telia Day One. The goal was to create an engaging and informative piece that reflected the event’s main themes—Artificial Intelligence and cybersecurity. Filmlike was brought in as the end-to-end production partner, handling everything from concept design to shooting and post-production.
The teaser was produced using a green screen setup, emulating the style of a news broadcast. The video featured two hosts with contrasting roles: Maija Lehmusvirta, a credible and serious news anchor aligned with her real-life profession, and Ernest Lawson, who brought humor and a light-hearted touch.
This dynamic allowed the video to balance entertainment with key messaging. The script and visual effects creatively played with themes like AI and deepfake-related security threats, while also highlighting the main event speakers. The result was an attention-grabbing, professional teaser that informed and entertained.
The Telia Day One event successfully brought together business customers and thought leaders. Notably, Telia Finland was nominated as a finalist in the 2025 Evento Awards in the “Free Business Event” category.
Client: Telia Finland, Enterprise Business Unit
Marketing Agency: TBWA
Event Agency: Factor Nova
Production Partner: Filmlike Oy
Director: Turkka Huhtala
Videography: Henrik Kaukonen
Sound: Bastian Marmie
Teleprompter Operator: Timo Blomqvist
Post-Production & VFX: Matti Heimonen
